Fun. Carefree. Girl. Not feminine. Girl.
Sandy Liang’s eponymous brand, Sandy Liang, encourages women to travel back to simpler times of childhood. Often drawing on Y2K and girlish themes, such as bows or ballerina strings, Liang’s collections always promise to be fun and girlish. While it may draw upon nostalgic memories of childhood, it doesn’t fetishize youth, a line many high end brands are often accused of crossing. Liang caters to the female gaze.
Pricerange: $$
Popular Items: Mary Janes, Liang x Baggu bag, ballet sneakers
- Sandy Liang was raised in Queens, and her frequent trips to New York’s Chinatown heavily influenced her brand. Chinatown grandmothers served as her initial inspiration.
- Liang originally committed to RISD, but after a year at the Rhode Island school, she transferred to Parsons, as she missed New York.
- Fashion was never a part of Liang’s upbringing, as her parents wanted her to focus on math and science. If she ever went shopping, it was at the sales rack at TJ Maxx or Old Navy.
- Liang started her line in 2014, 1 year after graduating. The most design experience she had at this point was her thesis.
- Liang opened doors to her flagship store in 2020.
